SHOPPER SIGHT NEWS

  • The Hispanic identity is made up of a complex set of variables that should not be oversimplified, ac...

  • "The Avengers" and Walmart team up to turn shoppers into heroes by using augmented reality...

  • The specialty music retailer merges online and in-store experiences with locally tailored informatio...

  • A retail and manufacturing industry study reveals the continuing importance of shopper marketing.

  • Recent research uncovers a vein of marketer dissatisfaction with loyalty programs.

  • Millennials are skipping the mall and attending real-life and virtual swap parties instead.

  • Marketers looking to appeal to Hispanic shoppers need to demonstrate a finessed understanding of thi...

  • Macy's looks to online shopping for inspiration on enhancing the in-store shopping experience and to...

  • With a sweepstakes campaign that helps with spring cleaning, Kimberly-Clark serves those who serve o...

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